The stripes could even be made of imagery cut into strips mixed with stripes of colour or texture.
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Monday, 17 October 2011
husker du logo - sliced
The stripes could even be made of imagery cut into strips mixed with stripes of colour or texture.
Ideas for my Digital Book design...
After over hearing a man in bookshop disregard Manga as complete nonsense - simply because it is designed to be read backwards - I think that creating my book backwards would be a good way to make it individual but to challenge perceptions of how we view print media in the western world.
I have also been thinking about how I can incorporate my love for Zines into my book. To replicate the DIY aspect of independent cut and paste publication yet creating my own visual style.
I think I am going to separate my book into sections that relate to the types of media I have been looking at. Books, Magazines, Posters, Album Art, Website, Exhibition etc. As well as doing this I need to assign each section some kind of visual cue that can remain consistent throughout to differentiate between the sections, as well as staying in keeping with the overall design of the book.
More thoughts and ideas to follow on this one...
I have also been thinking about how I can incorporate my love for Zines into my book. To replicate the DIY aspect of independent cut and paste publication yet creating my own visual style.
I think I am going to separate my book into sections that relate to the types of media I have been looking at. Books, Magazines, Posters, Album Art, Website, Exhibition etc. As well as doing this I need to assign each section some kind of visual cue that can remain consistent throughout to differentiate between the sections, as well as staying in keeping with the overall design of the book.
More thoughts and ideas to follow on this one...
Marketing & Branding Lecture Notes
Nigel Aono-Billson Monday 17/10/11 9:15
marketing & branding
we have to be aware of these things - USP, marketing, branding etc.
before we respond to a brief.
to deliver a good brand and establish good visual communication connects target audience and motivates the user and buyer
Maslow's hierarchy - USE IT!
Apple's original logo alluded to the eureka moment - enlightenment. self actualisation and allowing the user to be the author.
first apple prototypes = AWESOME!!!!
updated the logo to rainbow apple - Apple Macintosh - clear & concise. had to differentiate between apple records.
took the bite out of the apple. the possibilities of the future
updated to more plasticised and 3d version. bondi blue imac. marked a real revolution in their designs - came with developments in microtechnology.
faster computer in a smaller box. updated logo to go with updated technology.
they maintained the rainbow apple for peripherals and kept various colours for things like literature.
returned to flat version for ease of use on hardware. simpler than extruding plastic etc.
adobe - use initial as opposed to legend. legend = distinct piece of typography used as a recognisable brand name - often made to be unique and trademarked - and often reduced to a single letterform.
brandmark can often be reduced from the name and trademark to just the trademark, when the logo has become recognisable on it's own - a symbol (semiotics).
nike swoosh - is a global cross cultural piece of communication.
it transcends words.
you can also use texts and terms/payoffs/headlines and phrases with out the brandmark i.e just do it.
they use a version of the typeface to keep it recognisable as well as a colour scheme. other methods include use of colour schemes/shapes/
when you create a brand mark you need to own it/ register it.
also you need to patent it - can simply be done by a drawing.
people buy into brands - change in a brand can disillusion customers - it can challenge their allegiance and even cause them to leave.
support and strength for customers.
zeitgeist - things in culture at a particular time.
similar things happen at the same time - fashion/competition.
coca cola - colour scheme/logo/shape of product/
like other brands - they will create celebratory/one-off/promotional versions of their products. however, they will still retain their identifiable qualities
barry deck - designed fonts for Emigre - rather than just being a magazine it became it's own brand as a type foundry with it's own look and feel.
marketing & branding
we have to be aware of these things - USP, marketing, branding etc.
before we respond to a brief.
to deliver a good brand and establish good visual communication connects target audience and motivates the user and buyer
Maslow's hierarchy - USE IT!
Apple's original logo alluded to the eureka moment - enlightenment. self actualisation and allowing the user to be the author.
first apple prototypes = AWESOME!!!!
updated the logo to rainbow apple - Apple Macintosh - clear & concise. had to differentiate between apple records.
took the bite out of the apple. the possibilities of the future
updated to more plasticised and 3d version. bondi blue imac. marked a real revolution in their designs - came with developments in microtechnology.
faster computer in a smaller box. updated logo to go with updated technology.
they maintained the rainbow apple for peripherals and kept various colours for things like literature.
returned to flat version for ease of use on hardware. simpler than extruding plastic etc.
adobe - use initial as opposed to legend. legend = distinct piece of typography used as a recognisable brand name - often made to be unique and trademarked - and often reduced to a single letterform.
brandmark can often be reduced from the name and trademark to just the trademark, when the logo has become recognisable on it's own - a symbol (semiotics).
nike swoosh - is a global cross cultural piece of communication.
it transcends words.
you can also use texts and terms/payoffs/headlines and phrases with out the brandmark i.e just do it.
they use a version of the typeface to keep it recognisable as well as a colour scheme. other methods include use of colour schemes/shapes/
when you create a brand mark you need to own it/ register it.
also you need to patent it - can simply be done by a drawing.
people buy into brands - change in a brand can disillusion customers - it can challenge their allegiance and even cause them to leave.
support and strength for customers.
zeitgeist - things in culture at a particular time.
similar things happen at the same time - fashion/competition.
coca cola - colour scheme/logo/shape of product/
like other brands - they will create celebratory/one-off/promotional versions of their products. however, they will still retain their identifiable qualities
barry deck - designed fonts for Emigre - rather than just being a magazine it became it's own brand as a type foundry with it's own look and feel.
Thursday, 13 October 2011
Monday, 10 October 2011
An update on my vinyl boxset...
So I've had some new ideas. I've been thinking about layers, and how information, i.e text or symbols, can be built and taken apart using them. I've also been thinking about the sleeve could be something built of separate components that come together to represent the band. This can be done using layers or even interlocking pieces.
I also intend to get some records to use for the final piece. A charity shop hunt will begin.
I also intend to get some records to use for the final piece. A charity shop hunt will begin.
Hmm Beatles in mono.Wim Crouwel Posters are getting going.This is a good afternoon.Old fashioned but fun.Any opinions? http://pic.twitter.com/aGrEcMP3
notes on marketing/SWOT analysis
marketing/target audiences/product/service/placement in relation to creative practice.
Nigel… Monday 10th October.
When you're working as a designer and working on marketing, you will normally have an account handler/project manager. interface between the creative and the client.
Maslows hierarchy of needs. - marketeer/sociologist.
identification of what the human society needs - arranged into layers on a pyramid.
without society - there are no needs. no society-no culture
how do we analyse where a product sits in the market and whether it will be successful?
(look into semiotics?)
SWOT analysis.
strengths
weaknesses
oppurtunities
threats
works with any service/products.
involves the objective of the project and analyses the internal workings against its targets/objectives
techniques credited to Albert Humphrey, Stanford University.
may be incorporated in strategic market planning to get ahead of the competition.
key factors to consider when designing.
by doing a SWOT analysis you may come up with the idea/spark to make the design/product a successful one, as you assess the product from an outside point of view from all angles.
SWOT is used in a wide variety of environments to assess areas for development.
SWOT ANALYSIS
Helpful
to achieving the objective
Strengths
Weaknesses
Opportunities
Threats
Internal origin
(attributes of the organization)
External origin
(attributes of the environment)
Harmful
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