marketing/target audiences/product/service/placement in relation to creative practice.
Nigel… Monday 10th October.
When you're working as a designer and working on marketing, you will normally have an account handler/project manager. interface between the creative and the client.
Maslows hierarchy of needs. - marketeer/sociologist.
identification of what the human society needs - arranged into layers on a pyramid.
without society - there are no needs. no society-no culture
how do we analyse where a product sits in the market and whether it will be successful?
(look into semiotics?)
SWOT analysis.
strengths
weaknesses
oppurtunities
threats
works with any service/products.
involves the objective of the project and analyses the internal workings against its targets/objectives
techniques credited to Albert Humphrey, Stanford University.
may be incorporated in strategic market planning to get ahead of the competition.
key factors to consider when designing.
by doing a SWOT analysis you may come up with the idea/spark to make the design/product a successful one, as you assess the product from an outside point of view from all angles.
SWOT is used in a wide variety of environments to assess areas for development.
SWOT ANALYSIS
Helpful
to achieving the objective
Strengths
Weaknesses
Opportunities
Threats
Internal origin
(attributes of the organization)
External origin
(attributes of the environment)
Harmful
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